KITH x Trunner O/S
Led end-to-end brand marketing for the Jordan Trunner O/S launch in partnership with Kith, overseeing editorial storytelling, seeding strategy across key NA doors, and launch sequencing, driving a tiered go-to-market approach that aligned cultural energy with retail rollout.
2022 Jumpman Invitational
Lead Integrated Media Strategy for Inaugural NCAA-Jordan Tournament “Jumpman Invitational”. Spearheaded Media and Consumer Direct Marketing Partnership Strategy with SLAM & Ballislife. Worked cross-functionally with Brand Marketing, Product, Merchandising and Sport Marketing to ensure project cohesiveness and complete product journey.
HOWARD x Jordan Partnership
Howard University, is one of the most esteemed Historically Black Colleges and Universities (HBCU’s) with a tremendous legacy, rooted in a commitment to excellence. Jordan Brand is proud to continue that legacy through a 20 year partnership that will create academic and athletic opportunities that elevate the best of the Black Community.
Leading the OOH Strategy to announce this partnership by leveraging Nike Key-Cities to amplify the vision. From activating in New York for HBCU Classic to being on-site in Washington, DC for Howard Homecoming. We were able amplify Howard Partnership in unique ways to engage the consumer
