ComplexCon 2025
At ComplexCon, we made a statement that couldn’t be ignored—ushering in three custom semi-trucks, each repping the new AJXI City Pack. These weren’t just trucks; they were culture-shifting icons that stole the show and disrupted the entire scene.
To amplify the drops for Atlanta, Las Vegas, and Houston, we co-created storytelling with key NBHD doors and tapped into local communities, ensuring every moment felt authentic and deeply rooted in culture.
Each truck was wrapped in striking AJXI-inspired graphics and elevated with city-driven messaging, transforming them into massive, we stole the show and demanded the attention of ComplexCon consumers.
Tatum 1 Launch
CONCEPTS BOSTON
Created the opportunity to work closely NA Brand Marketing to allow Jayson to launch his signature shoe in an authentic and fulfilling way. The strategic vision for this project was to create hype around the Tatum 1 by partnering with a NBHD Door in Boston. CONCEPTS allowed us to create an IRL experience for the consumer authenticate our presence in Boston.
“FEED THE STREETS”
Collaborated with SCARR’S PIZZA in the heart of New York City to give consumers early access to the Air Jordan 3 “Black Cement”. Created viral marketing campaign to launch product disruptively for the youth consumer to connect with by executing IRL experiences
