Paolo Banchero
Welcome To The Family
DJ Lagway
Led and co‑produced DJ Lagway’s “Welcome to the Family” NIL announcement, collaborating with Complex Media to introduce the University of Florida QB1 as a Jordan Brand athlete through culture‑forward storytelling.
Zion Academy
Lead Zion Academy creative direction and content capture. Lead digital integration for campaign activation held at Jumpman Los Angeles featuring 60 local youth for a three day camp and surprise appearance by Zion Williamson to sync up with the launch of his newest Zion 2 ‘Gen Z’ performance shoe.
Tatum 1
TATUM TRUCK
Lead the strategic vision of Launching Tatum 1 across North America for Jordan Summer Basketball. Executing the idea of creating an living OOH experience deemed the “Tatum Truck” Launching in STL where Jayson is from, then going to NYvsNY in the Mecca. We established the Tatum 1 as the shoe for the fearless hooper.
Deebo Samuel - Shoe Palace
The NFL is home to some of the most socially conscious athletes in sport & leaders who understand the weight of their platform and are deliberate about how they use it. Our athletes have been clear in their desire to partner in ways that amplify, invest in, and uplift the Black community with purpose and authenticity.
In partnership with Deebo Samuel and Shoe Palace, we brought that vision to life by centering the San Jose community, where Deebo lives, works, and plays.
Anchored to the launch of the Air Jordan XI “Cherry Red,” the activation transformed a product moment into a community experience, offering on‑field access with Deebo, Jumbotron storytelling, and suite hospitality.
The result was a launch rooted in access, pride, and intention, showcasing how Jordan Brand shows up when culture, community, and sport intersect.
Jazz Chisholm Jr.
Scarr’s Pizza x BC AJ3
To authentically bridge streetwear and sport for the next generation, we brought Jazz Chisholm Jr. to the Scarr’s Pizza Air Jordan 3 “Black Cement” drop
As a New York Yankees player and Jordan Brand athlete, Jazz’s presence made the activation feel local, earned, and deeply connected to the city. By showing up at a trusted neighborhood institution like Scarr’s, the moment reinforced Jordan Brand’s credibility at the intersection of sport, street culture, and youth identity.
Putting community at the focus and connectivity as the anchor helped create synergy here. The result was a culturally authentic activation that validated the brand in New York and demonstrated how Jordan Brand continues to build real resonance with the next‑gen consumer through intentional, culture‑led storytelling.