Infinite Archives
AJ17 Low Collection
Served as the PLM for Global Special Projects on the Infinite Archives × Air Jordan 17 collection with Easy Otabor, owning the apparel side end‑to‑end. I managed the development and execution of the collection while partnering closely with Merch, Marketplace, and Brand to help shape the overall GTM strategy, ensuring the product landed with clarity, intention, and cultural relevance.
In parallel, I led relationship management with Easy Otabor through launch—acting as the connective tissue between creative vision and enterprise execution. By aligning cross‑functional teams and maintaining a tight creator partnership, we delivered a cohesive, elevated collection that honored Infinite Archives’ point of view while moving seamlessly from concept to global release.
Led the creative direction and inception of exclusive Scarr’s Pizza × Jordan Brand Classic Friends & Family merch in NYC—designed specifically for JBC athletes and distributed only to players. I served as the PLM, overseeing the project end‑to‑end while cultivating close relationships with the Scarr’s family and DJ Clark Kent to ensure the product felt authentic, rare, and culturally right for the LES community.
Beyond product, I led the cultural activation, partnering with the NYC Brand team to bring local kids to Scarr’s Pizza as part of the Jordan Brand Classic experience—grounding the moment in real community. I also worked closely with our Special Projects Creative Director to scale and execute the vision across geography, maintaining creative integrity while translating the idea for NYC.
SCARR’S PIZZA
Tatum 1 Launch
CONCEPTS BOSTON
Collaborated with Sports Product Team to create QuickStrike Tees & Hoodies for Tatum 1 Launch in Boston. Leverages these apparel styles by only be releasing product at CONCEPTS door when consumer purchased Tatum 1.
